Where is your business losing customers?
Between the first enquiry and the signature, there are stages where prospects slip away. In 10 working days, we find them, quantify them with your own data and tell you in what order to fix them.
Is the audit right for you?
We need a minimum of material to analyse. If you are not there yet, we will tell you in our first conversation.
Who it is for
- Businesses, firms and experts already receiving enquiries: website, ads, referrals, trade shows
- Who do not know how many enquiries they lose, or at which stage
- A business owner or sales lead who can grant read-only access
- At least 3 months of sales history, even if imperfect
Who it is not for
- A business with no data at all: no pages, no enquiries
- Sectors with tightly regulated advertising and no legal counsel of their own (financial investments, healthcare)
- Anyone wanting an immediate build: the audit diagnoses, it does not build
Leaks that nobody puts a number on
They need checking in every business, but we come across them often. The audit tells you which ones apply to you, and what they cost.
Responses that are too slow
Enquiries left waiting hours, sometimes days, before a first contact.
An unclear journey
Pages that explain the offer poorly, forms that are too long, no way to book a meeting.
Qualification by gut feeling
No written questions, missed meetings never followed up.
Quotes with no follow-up
No CRM or a poorly kept one, proposals sent then forgotten.
Advertising without measurement
The cost of a click is known, rarely the cost of a signed customer.
No shared numbers
Marketing and sales do not look at the same numbers, so nobody sees the loss.
What the audit covers, and what it does not
From advertising to post-quote follow-up: pages, forms, qualification, meetings, CRM, follow-ups, metrics.
Included
- A preliminary questionnaire and collection of your baseline numbers
- A 90-minute scoping session
- Read-only review of your pages, forms, meeting booking, CRM, emails, ad accounts and analytics
- A “mystery shopper” test: an enquiry sent to you, with response time and quality measured
- Your funnel quantified over the last 3 available months
- Leaks estimated in euros, with the calculation and its assumptions
- Ranked recommendations, including at least 3 fixes you can make without us
- The 90-day plan and a 60 to 90-minute presentation
- 15 days of written questions after the presentation
Not included
- Any implementation (pages, CRM, campaigns, automations): that is the job of the Revenue Engine
- Legal, accounting or tax audits
- A full audit of your SEO, brand or content
- Write access to your tools
- Training your team
- More than one entity, main offer or market per audit
A report you can act on yourself
The plan is yours: you implement it with us, on your own or with another provider. The report contains no sales pitch.
| Report section | What you will find |
|---|---|
| Summary | The key findings, 3 priorities, the total estimated loss |
| Current journey | A prospect’s path, from first contact to sale and follow-up |
| Quantified funnel | Volumes and rates at each stage, the source of each number, missing data |
| The leaks | One sheet per leak: finding, evidence, estimated cost, likely cause |
| Mystery shopper | Timeline of your response, delays, quality of the exchanges |
| Metrics | 6 to 8 numbers to track, with their current value |
| Recommendations | Ranked by impact, effort and timing, with who can take them on |
| 90-day plan | Week by week, with an owner for each action |
A 15 to 20-page report, with the spreadsheet that models your funnel (the formulas stay with you) and the presentation deck.
From request to final presentation
About 3 hours of your time in total, spread over the 10 days.
Request and access
The form, then 30 minutes with Vanessa to check the audit will be useful to you. Then: purchase order, questionnaire, read-only access.
Scoping
90 minutes: offer, target customers, current journey, goals.
Analysis
Quantified funnel, mystery shopper, estimated leaks, ranked recommendations.
Presentation
Report, spreadsheet and 90-day plan, presented by video call.
The 10 working days start once we receive access. Price: €2,000 excl. VAT for one entity, one main offer and one market, credited if you continue with the Revenue Engine. We commit to the work and the measurement, not to a revenue figure: no guarantee of revenue, enquiries or sales. Potential gains are given as orders of magnitude calculated from your numbers, never as a promise.
What the report looks like
Three pages from a typical report. A fictitious company with illustrative numbers: this is not a client. Your report is built with your own data.
Summary
Sample Studio (fictitious) — a 6-person services firm. Average of the last 3 months.
3 priorities
- Call back every enquiry within 2 working hours.
- Follow up every quote on day 3 and day 10.
- Track cost per signed customer, not per click.
The summary fits on one page: where you stand, what it costs, where to start.
Quantified funnel
Monthly average, based on the CRM and the inbox.
Finding 1. 11 of 42 enquiries are never called back. At the signing rate of contacted enquiries (4 out of 31), that is about 1.4 lost sales per month.
Finding 2. 5 of 9 quotes get no follow-up after being sent.
Every stage is quantified, with the source of each number. Missing data becomes a finding in itself.
Recommendations
Main leak: 1.4 sales × €2,900 average value ≈ €4,100 per month.
The first two actions can be done without an outside provider.
Actions are ranked by impact, effort and timing, then scheduled week by week in the 90-day plan.
Before you request the audit
Is this a sales meeting in disguise?
No. The report has value in its own right: it contains at least 3 fixes you can make without us, and no sales pitch. The Revenue Engine only comes up if the plan justifies it.
Do you guarantee results?
No. The audit measures and recommends. Losses and gains are estimated from your numbers, with their assumptions written down, and given as orders of magnitude.
What if my data is incomplete?
That is common. The figures are then given as ranges, and the missing data becomes a finding in the report.
What do you do with my access?
It is read-only, used solely for the audit, under a confidentiality agreement. You can revoke it as soon as the presentation is done.
Is the audit fee credited if we continue?
Yes. If you move on to the Revenue Engine, the €2,000 excl. VAT audit fee is deducted from the setup fee. The Revenue Engine and Revenue Engine Plus are on quote, with a renewable 3-month commitment.
What if I do not continue after the audit?
The plan is yours. You apply it yourself or with the provider of your choice, and you keep the report, the spreadsheet and its formulas. Nobody will chase you.
Do you work in English or Spanish?
Yes. Conversations and the report can be in French, English or Spanish.
Four questions, one minute
If your situation fits the audit, you pick a 30-minute slot with Vanessa straight away. If not, she replies in writing within one working day.
- No commitment at this stage
- If the audit is not worth it for you, we will tell you
- Your answers are only used to prepare the conversation
Your request is a good fit for the Revenue Audit.
Pick a 30-minute slot with Vanessa just below. You will receive a confirmation by email.
Thank you, your request has arrived.
Vanessa will reply in writing within one working day, with the most useful next step for your situation.