ESSORGROUPE
Level 3 · The launch

Revenue Engine Plus: your expertise, sold online

You bring the expertise and your face. We build what sells it, test it small with a sales video, choose the angle based on the numbers, then build the webinar. After that, we manage everything with you every month.

On quote · tailored to your situation 3 months · commitment, renewable ~14 weeks · of setup Every month · a numbers-based review
Who it is for

Built for expertise that is not yet sold online

Selling an offer online takes six skill sets: strategy, video, copywriting, pages, CRM and advertising. Many launches build everything before getting any feedback from the market. Here, we test first.

It is for you if…

  • You are an expert, a firm or a business, with a method and often existing clients
  • You want to sell a programme or a high-ticket offer online
  • You are ready to film videos and host a live webinar
  • You can name a point person and sign off quickly

It is not for you if…

  • Your offer already sells and just needs to convert better: that is the Revenue Engine
  • Your promise rests on a financial gain that cannot be verified
  • Your sector restricts advertising and its rules have not been checked
  • You do not want to appear on camera
What we build

Everything in the Revenue Engine, plus what it takes to launch the offer

Plus is not “more of the same”. It adds the creation of what sells your expertise, and a testing phase before we build. Exact volumes are set out in the proposal.

Offer and pricing

The promise, the price, the angle, the customer profile and their objections, all validated before any production.

The sales video

Scripts, directed filming, editing and a dedicated page. This is what we use to test the market.

The tests

Several versions compared: the angle, the hook, the audience, the video. We keep what works, backed by the numbers.

Programme and webinar

The programme structure and its materials, then the webinar if it makes sense: script, registration and sales pages, emails, rehearsal.

The complete journey

Pages connected to payment, CRM, reminders and follow-ups, advertising and conversion tracking, with a consent banner.

Instagram

Your account taken over, a clear editorial line and videos every month. Included, not an add-on.

The Revenue Audit is included at the start. If you have already done it, its price (€2,000 excl. VAT) is credited.

Engine or Plus?

What differs between the two

The Revenue Audit tells you which of the two suits you, or whether a few fixes are enough.
ItemRevenue EngineRevenue Engine Plus
Starting pointAn offer that already sellsExpertise to sell online
Sales videoNoYes, with directed filming
WebinarNoYes, if relevant
InstagramOptionalIncluded
SetupAbout 8 weeksAbout 14 weeks

Your offer already sells and you simply want to lose fewer enquiries? See the Revenue Engine.

How it runs

Test small, then build

About fourteen weeks. We only build the programme and the webinar once the angle has been chosen on real numbers.

1-4
Weeks 1 to 4

The foundations

Kick-off, access, validated offer, Instagram account, conversion tracking, ad account.

2-6
Weeks 2 to 6

The sales video

Scripts, filming, editing, page, then launch with the first ads.

7-10
Weeks 7 to 10

The tests

Several versions compared, then the angle, audience and message are chosen.

7-14
Weeks 7 to 14

The webinar

Programme, webinar and complete journey built on the chosen angle. Then monthly management begins.

Every month

What happens once the offer is launched

An online offer wears out. Every month, we refresh, we test and we show you what it produced.

01

Content

Videos and posts for Instagram, made from the planned filming sessions.

02

Advertising and tests

Campaigns managed, new ads and at least one test a month.

03

CRM and emails

A CRM kept up to date, emails sent, follow-ups fine-tuned.

04

Review

A numbers-based report and a check-in to decide what comes next, against your starting point.

The ground rules

What stays yours

Your accounts, your content

Ad accounts, Instagram, pages, CRM, videos and scripts are in your name. If you stop, you keep everything.

Your ad budget

You pay it directly to the platforms: it never goes through us. Tool subscriptions also stay in your name.

We commit to the work and the measurement, not to a revenue figure, and we take no commission on your sales: no revenue, number of sign-ups or sales is guaranteed. Not included: filming your course videos, the platform that hosts the programme, presenting the webinar (you are the one who presents it), sales calls, and drafting your terms of sale and legal notices. Any results figure or testimonial in your content must be approved by you, in writing.

Frequently asked questions

The Revenue Engine Plus in practice

Why start with a sales video?

To test an angle on real numbers before investing in the programme and the webinar. Getting it wrong early costs less.

Is the webinar mandatory?

No. We build it if it is useful for your offer, once the angle has been chosen through testing.

Who presents the webinar?

You do. We write the script, prepare the pages and emails, and run a rehearsal with you.

How much does it cost, and for how long?

It is on quote: the price depends on your offer and the volumes chosen. The commitment is 3 months, renewable in 3-month periods. Setup takes about 14 weeks, then monthly management takes over.

Do you guarantee a number of sign-ups or sales?

No. We commit to the work and the measurement: every month, you see your numbers against your starting point.

Do I have to start with the Revenue Audit?

Yes. It tells you whether Plus is genuinely useful to you, or whether the Revenue Engine is enough. It is included, and credited if you have already done it.

Next step

First, find out whether Plus is right for you

  • A Revenue Audit in 10 working days
  • It tells you whether you need the Revenue Engine, Plus, or a few fixes
  • No upsell if the plan does not justify it
Start with the Revenue Audit Reply within one working day