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What one point is worth

What is one conversion point worth to you?

Enter your own numbers. In 30 seconds, you will see what a small gap in your sales journey adds up to over a year.

The calculation

Move the sliders

We promise nothing: we show you how much one extra point, or a few prospects won back, weighs in your revenue.

For you, 1 extra conversion point is worth
14,400 € / year
Current revenue from enquiries144,000 € / year
If 1 in 10 lost prospects were won back+ 12,960 € / year

Find where I lose them

A simulation based on your numbers. It is neither a promise nor a guarantee of results: we commit to the work and the measurement, not to a revenue figure.

No black box

How the calculation works

Three multiplications, nothing more. You can redo them on the back of an envelope.

01

What 1 point is worth

Enquiries per month × 1% × customer value × 12 months.

If 1% more of your enquiries became customers, this is what it would add over a year. With 40 enquiries a month and a €3,000 customer, that comes to €14,400 a year.

02

Your current revenue

Enquiries per month × share that signs × customer value × 12 months.

This is what your enquiries bring in today, over a year, at your current signing rate.

03

What winning prospects back would bring in

Enquiries per month × (1 − share that signs) × 10% × share that signs × customer value × 12 months.

We take the prospects who do not sign, win back 1 in 10, and assume they then sign at the same rate as the others.

The “Average response time” slider does not change the amounts: it only shows a message about the effect of waiting. This is a simulation based on your numbers, not a promise. It guarantees no results: we commit to the work and the measurement, not to a revenue figure, and the real numbers are measured during the audit.

Next step

Find out where you are losing those points

  • 4 questions online, 1 minute
  • 30 minutes with Vanessa to understand your current sales journey
  • If the audit is not worth it for you, we will tell you
Request a Revenue Audit Reply within one working day