Media buying training: run your own ads
You build your ad account, your first 3 creatives, and a test campaign read and managed by you: cost per lead, return on ad spend, this week's decisions.
30 min by video · free · you decide afterwards, never during the call
What you build.
- Week 1
The foundations: your goal, your budget, your target return on ad spend (ROAS), your pixel and the Conversions API, the structure of your Meta account.
- Week 2
Your creatives: 3 angles, still image or video, your hooks.
- Week 3
Launch and read: your test campaign, the numbers that matter (CPM, CTR, cost per lead, cost per client, ROAS) and your decision rules.
- Week 4
Optimise and scale: iterations, retargeting, weekly reporting.
The block ends with a piece of your system, reviewed by Vanessa.
To manage your advertising yourself.
You already have an offer
It is an advanced acquisition block. You launch and manage your campaigns; every euro of ad spend goes into the ads, instead of paying a media buyer every month plus a share of your budget.
You already pay someone
You understand what they do: you read your numbers, you decide, and if you wish, you take back control.
Your ad budget. In the Media buying block, your advertising is an investment. You set your test budget and your return target with Vanessa, according to your ambition, and you learn to manage it figure by figure.
With AI. AI is part of every week: to research, write, adapt and analyse faster. You stay in control of what goes out.
About this block
What about the ad budget?
In the Media buying block, your advertising is an investment you size with Vanessa according to your goal. You learn to read it and manage it figure by figure.
Can I start with this block without the Foundation?
The Foundation is the base for everything else: an ad only sells if the offer behind it is clear. If you already have a solid offer, you will move through it quickly.
How much time per week?
Allow 4 to 6 hours: the lesson, your piece, the workshop.
This block is part of the Essential (2 blocks of your choice), Complete and Premium plans. See the plans →
Let's start by talking.
30 minutes with Vanessa, by video. You describe your business and your goal; she tells you which piece to start with and which blocks will save you time. You decide afterwards.
30 min by video · free · you decide afterwards, never during the call